Sr., Manager, Market Insights and Analytics
Company: Sun Pharmaceutical Industries, Inc.
Location: Princeton
Posted on: October 31, 2024
Job Description:
The Senior Manager is a key member of the Market Insights and
Analytics Team. -Using their knowledge, skills and experience, they
will provide actionable data driven recommendations to guide
critical business decisions. -Job Summary:The Senior Manager,
MI&A will be responsible for the insights and analytics
required for products within the SUN Pharma Branded US Portfolio.
In partnership with each products' Brand Marketing and cross
functional team, the Senior Manager is responsible for using expert
analytics to provide meaningful market insights that enable
effective, data driven decision-making. - The Senior Manager must
also demonstrate the ability to work independently with a proactive
approach to meet business needs and deadlines in order to drive
company/business initiatives. -The Senior Manager will:
- Become the key problem-solving partner to the relevant
franchise and brands by establishing strong relationships with key
cross functional team members and collaborating with them in
understanding their unique business challenges.
- Translate the business needs into actionable analytic-focused
efforts to provide strategic and synthesized insights leading to
actionable recommendations
- Lead Qualitative and Quantitative market research projects to
support the brand strategy, including vendor selection and
management, design, execution and presentation of results.
- Using their expert knowledge of secondary Pharmaceutical
databases, answer analytical questions from the cross functional
team
- For their product and therapeutic area, lead competitive
intelligence activities.
- Collaborate with other members and the Director of MI&A in
brainstorming the optimal solutions to research questions
- Maintain full compliance with internal and external
guidelinesQualifications:
- Bachelor's Degree required; Masters Degree or MBA a plus
- Overall minimum of -5 years of pharmaceutical industry
experience, majority in the US
- Minimum 5 years in marketing research and/or analytics or
related experience involving: framing of strategic questions to be
solved, generating insights (primary research and secondary
analytics), synthesizing implications, driving for
practical/actionable solutions, measuring impact
- Solid understanding of qualitative and quantitative primary and
secondary market research methods
- Strong Experience with pharmaceutical data sources such as
IQVIA, Symphony, Claims, and other syndicated resources; strong
understanding of Patient/Claims data (APLD) preferred
- Experience in collecting strategic Competitive Intelligence
insights.
- Demonstrated partnering and influencing skills, stakeholder
management, and project management
- Experience in Brand Marketing and/or other Business areas
preferred (e.g., Managed Markets, Sales, BD, Sales Ops)
- Experience launching products in the US (preferred)
- Cross-functional experience preferred (e.g., managed markets,
pricing, medical, analytics, sales, marketing)
- Experience in one or more of the following therapeutic areas
preferred: Dermatology, Ophthalmology, and / or Oncology
Keywords: Sun Pharmaceutical Industries, Inc., Bloomfield , Sr., Manager, Market Insights and Analytics, Executive , Princeton, New Jersey
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